Sharmila Sikder

Name

Sharmila Sikder

Designation

Assistant Professor

Department

Business Administration

Faculty

Faculty of Business

Short Biography

Sharmila Sikder is an Assistant Professor in the Department of Business Administration at Sonargaon University (SU), Dhaka, having joined the faculty in January 2018. She earned her BBA in Marketing from Jahangirnagar University in 2013 and MBA in Marketing from Jahangirnagar University in 2015. In addition to her teaching duties, Ms. Sharmila serves as the Advisor of Exam Coordination and the Chief Moderator of the Business Cultural Club, positions she has held since January 2024. She previously served as Exam Coordinator from September 01, 2020, to December 31, 2022, and as the Internship and Placement Coordinator from January 01, 2023, to December 31, 2025. Her research interests focus on Marketing, Green Marketing, Sustainable Business, Consumer Behavior, Brand Management, Advertising, Service Marketing, Digital Marketing, and E-commerce. She has contributed to the field through publications on Service Quality Dimensions and Green Packaging and Consumer Purchase Intention, advancing knowledge in these impactful areas.

• HSC from Dhaka City College, Dhaka
• BBA in Marketing from Jahangirnagar University (2013)
• MBA in Marketing from Jahangirnagar University (2015)

Information will be updated soon.

Marketing, Green Marketing, Sustainable Business, Consumer Behavior, Brand Management, Advertising, Service Marketing, Digital Marketing, and E-commerce

Marketing, Green Marketing, Sustainable Business, Consumer Behavior, Brand Management, Advertising, Service Marketing, Digital Marketing, and E-commerce

• Rashed, M., asghar Afshar Jahanshahi, Kabir, A.I., Abu, Sikder, S., Abdullah Al Fahad and Isabel, M. (2024). "Toward a Greener Horizon: Unraveling the Links Among Environmental Awareness, Consumption Values, and Packaging in Consumer Decision Making," in IEEE Engineering Management Review, vol. 53, no. 4, pp. 99-120, Aug. 2025.https://doi.org/10.1109/EMR.2024.3438124
• Sikder, S., Rana, M. M., & Polas, M. R. H. (2022). Service Quality Dimensions (SERVQUAL) and Customer Satisfaction towards Motor Ride-Sharing Services: Evidence from Bangladesh. Annals of Management and Organization Research, 3(2), 97-113.https://doi.org/10.35912/amor.v3i2.1184

• Google Scholar
• Research Gate

• Bank Asia Higher Education Scholarship for the Bachelor Program for 2010-2013
• 'Diksha' Award from Bangladesh Girl Guides Association in 2004

Information will be updated soon.

4 Years+ as Lecturer in SU, 3 Years+ as Assistant Professor in SU. Total 6 years+ at SU