- Name
- Sharmila Sikder
- Designation
- Assistant Professor
- Department
- Business Administration
- Faculty
- Faculty of Business
- Short Biography
- Sharmila Sikder is an Assistant Professor in the Department of Business Administration at Sonargaon University (SU), Dhaka, having joined the faculty in January 2018. She earned her BBA in Marketing from Jahangirnagar University in 2013 and MBA in Marketing from Jahangirnagar University in 2015. In addition to her teaching duties, Ms. Sharmila serves as the Advisor of Exam Coordination and the Chief Moderator of the Business Cultural Club, positions she has held since January 2024. She previously served as Exam Coordinator from September 01, 2020, to December 31, 2022, and as the Internship and Placement Coordinator from January 01, 2023, to December 31, 2025. Her research interests focus on Marketing, Green Marketing, Sustainable Business, Consumer Behavior, Brand Management, Advertising, Service Marketing, Digital Marketing, and E-commerce. She has contributed to the field through publications on Service Quality Dimensions and Green Packaging and Consumer Purchase Intention, advancing knowledge in these impactful areas.
